Rise New Media can provide value in Media Planning/Buying to your organization in the following ways:

1. New Media Plans

• Researching new opportunities: using our experience in media buying coupled with our market research tools (@plan, Media Metrix) we will investigate new advertising options based on target market demographics. We will pinpoint content target audience as defined by your criteria.
• · Cost analysis: all media plans are devised based on your target CPA (cost per acquisition) goals. We address all CPM and CPC media options that adhere to your cost guidelines.
• Presentation of multiple media buying options: regardless of the size of your budget, we present a large selection of media buying options to allow you to select the placements that you like best. For example, if your budget is $100,000/month, we will present options far in excess of $250,000.month to ensure that you have a hand in the selection process with multiple options. All options will have a strategic rationale.

2. Continuation of current media placements that your organization has already implemented, and wishes to continue with:

• Negotiation of rates: through our bulk buying power and our relationships with the advertising representatives, we can often negotiate cheaper rates than our clients are able to do alone.
• Additional Placements: even if sites are unwilling to negotiate media rates, we often secure additional placements at no added cost to the client. These additional placements help to maximize your media buying investment, and in essence act to lower your CPM.

3. Constant Reporting

• Monthly Comprehensive Report: you will receive a complete report every month that offers a high-level summary of all your media placements. You will also receive a report on each banner's performance within each placement.

4. Real Time Optimization

• Based on our reports, we will look for methods to ensure that your marketing tactics are constantly producing the optimal ROI. Placements producing the best results will be maximized.
• Banner Improvements: banners will be refined and optimized based on weekly performance reports.

5. In House Creative Department

• Unify banners with media buy: suites of banners are created to suit a particular campaign based on serving locations and target audiences.
• Change banners on the fly: all banners can be tweaked and refined real time" during the campaign.
• Resizes: odd shaped banners and resizes can be created very quickly based on existing 468 banners.

Media Tracking and Optimization

With the ability to make critical changes on the fly, we carefully monitor your campaign along the way. We maximize return, by using a third party ad server (Ad Knowledge) that gives us complete control over your campaign from click-through to conversion. On a weekly or even daily basis (if necessary), we will provide you with detailed reporting on click-through rates, cost-per-click data, and online transactions resulting from your advertising initiative. Throughout the campaign we will provide strategic recommendations to enhance the overall performance of the campaign.